Industry

Pharmaceutical

Key Apps

Neuland

Neuland Laboratories is a leading manufacturer of active pharmaceutical ingredients (APIs) and an endto-end chemistry-related solutions provider for the pharmaceutical industry. With three FDA-inspected facilities, 846+ DMFs, 1000+ employees, and customers in more than 85 countries, Neuland supports some of the world's best-known and most successful pharmaceutical research and manufacturing companies. They have a strong corporate culture focused on research and professionalism and offer contract research, contract manufacturing, and generic APIs across 10 diverse therapeutic areas. They have three regulatory-approved manufacturing facilities, a 40,000-square-foot state-of-the-art R&D facility, and more than 300 scientists in R&D. They are publicly traded, have globally compliant facilities, and their core strategy is never to compete with their customers, instead focusing solely on providing API manufacturing and contract research and manufacturing services to global pharmaceutical firms. Neuland Laboratories was scaling up and wanted to put a controlled sales process in place; Nexivo was able to showcase their use cases in the Zoho One platform, which includes sales and marketing. With Nexivo's approach, Neuland agreed to buy 36 Zoho One Flexi user licenses.

The Challenge

  • There was no application for sales, and excel was used to organize everything.
  • Considering they manufacture health care APIs, account management was essential, but there was no previous data available.
  • The present engagement was not being tracked, only the deals at a stage level.
  • The Neuland investment, the sample process, was utterly out of sync with how Neuland wanted to gain new clients.
  • The Solution

    Setting up all the processes in CRM, which include lead management, account management, and deal management; writing blueprints for adherence to processes; creating automated tasks; and following up Layouts are being used for two different sales functions, which helped both teams have their respective data.

    Benefits and ROI

    Looking Forward

    India

    Zoho

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