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Neuland Laboratories is a leading manufacturer of active pharmaceutical ingredients (APIs) and an endto-end chemistry-related solutions provider for the pharmaceutical industry. With three FDA-inspected facilities, 846+ DMFs, 1000+ employees, and customers in more than 85 countries, Neuland supports some of the world's best-known and most successful pharmaceutical research and manufacturing companies. They have a strong corporate culture focused on research and professionalism and offer contract research, contract manufacturing, and generic APIs across 10 diverse therapeutic areas. They have three regulatory-approved manufacturing facilities, a 40,000-square-foot state-of-the-art R&D facility, and more than 300 scientists in R&D. They are publicly traded, have globally compliant facilities, and their core strategy is never to compete with their customers, instead focusing solely on providing API manufacturing and contract research and manufacturing services to global pharmaceutical firms. Neuland Laboratories was scaling up and wanted to put a controlled sales process in place; Nexivo was able to showcase their use cases in the Zoho One platform, which includes sales and marketing. With Nexivo's approach, Neuland agreed to buy 36 Zoho One Flexi user licenses.
Setting up all the processes in CRM, which include lead management, account management, and deal management; writing blueprints for adherence to processes; creating automated tasks; and following up Layouts are being used for two different sales functions, which helped both teams have their respective data.
Nexivo transformed Neuland Laboratories' sales and marketing processes by implementing the Zoho One Suite, including Zoho CRM and Zoho Workdrive. With customized lead, account, and deal management blueprints, Neuland streamlined their sales pipeline and automated tasks for better adherence to processes. Layouts were configured for different sales teams, ensuring data segmentation and efficiency. CX reports provided insights into the sales pipeline and future forecasts, while sample management optimization reduced sales acquisition costs. With Nexivo’s Zoho Implementation Services, Neuland achieved a 30% increase in lead-to-client conversion rates, enhancing their pharmaceutical API business operations globally.
