The Vibrant Living team operates three key websites: Rista (a food retail store), Beespoke (a meal subscription application), and Shopify (an e-commerce platform). Managing the customer database across these platforms posed a significant challenge, along with running marketing campaigns and addressing customer queries efficiently.

To tackle these challenges, we proposed implementing Zoho CRM to manage the customer database, Zoho Desk to handle customer queries, and Zoho Campaigns to streamline marketing efforts.

Zoho Desk Implementation:  

1. Configured ticket management for handling customer queries related to meal subscriptions.  
2. Set up automated ticket assignment to the appropriate agent or team based on query and sub-query types.  
3. Defined and configured SLAs for each query and sub-query type to ensure timely resolution.  

Zoho Campaigns Configuration:  

1. Designed and implemented an email marketing journey aligned with the client’s specified requirements.
2. Created customer segments in the Contacts module based on specific customer type criteria.
3. Targeted Email Marketing: Conducted email marketing campaigns tailored to the identified customer segments.

Zoho CRM:

Unified Contact Database:  

1. Established a single **Contacts** database across all applications to serve as a centralized contact repository.  
2. Sales Orders (SO) and Deals are directly associated with the contact.  
3. Order placement in any application automatically: Creates a new contact if it does not already exist.  
4. Generates corresponding Sales Orders and Deals in the system.  

Customized Leads Module:  

1. Customized the Leads module to support lead generation from multiple sources:  
2. WhatsApp, manual entry, and bulk uploads.

Event Management for Leads:  

1. Defined **Events** in the system to invite and engage leads in future events, enhancing lead nurturing and conversion efforts.

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From the pristine landscapes and fields of Florence, Tuscany, Florida, and Toronto emerged an idea that was destined to find its glory in the heartland of India. An idea born out of passion that triggered an innate need to give food a new shape, a new dimension, and a whole new meaning...

A hobby that was meant to care for a family’s health and well-being with food made from tender love and care soon turned into a mission that expanded to several families that enjoy the magic of unspoiled nutrition in all its richness and reality.

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